I know you have heard it said, and it could be considered a cliche, but the powerful words, “there is no day like today” rings so very true during this time of cutting back in the American economy.

I have thought about it a lot. Our family, like any other, is going through our priorities and reevaluating what we consider important enough to invest our money into. Everyday new challenges are presented to us and we carefully consider how we will handle them in light of our own financial situations. So I know what it means when clients and friends say that they are trying to be wise when making decisions about photography.

However there is something unique about photography that is not true about a lot of our other expenditures. A lot of the things that we buy will be around tomorrow and next week and next year for us to buy. That new flat screen television will still be at Best Buy (given that Best Buy is still in business, lol!) next year. In fact if you wait you may even get a better model. And that new couch and loveseat set will still be at the furniture store next year or you may find one that you like even better for a better deal later this year.

But your children, and family will not be the same later this year. Your newborn baby will not be as small as he or she was the first 10 days of his or her life ever again. Your one or two year old will not be a toddler forever. You will not be pregnant 9 months from now with the child you are now carrying (THANK GOD, right?). And your wedding day is a once in a lifetime event. The exact make up of your family as it is today will never be the same. Kids grow, situations change, dad’s lose their hair… like it is said, there is no day like today.

So here is my point. When you are reevaluating your budget and choosing your priorities, please do not under estimate the value of having the moments of your life captured by a professional photographer. Your baby girl’s smile is priceless, get a tangible memory of that up on your wall as art. Your family is beautiful. And as many of our possessions are becoming less of a priority in this economic time, the value of family increases. Today is the day to turn your memories in to art.

And here is the deal. If you mention this blog post to me in an email and then you go on to book a full session with me before June 30, 2009, you will receive a $50 print credit for making your family’s memories a priority during these tough times. It is my challenge to you to make sure and treasure the moments of your life, and to let me be a part of capturing those moments.

And no blog post is complete without a pretty picture so here is another image from one of my recent newborn sessions. What a precious doll miss C. is!